Sales Training (for Account Managers)

Purpose:

To enable your team to prepare for and run highly effective 1 to 1 customer meetings with confidence to achieve business objectives.

Objectives

• To learn and practise how to prepare an objective-focused business interview with the individual’s major customer(s)
• To develop the skills required to identify customer needs and to satisfy them through the delivery of a high-impact, motivational presentation
• To develop an awareness of different behavioural types and how to modify personal style to meet the behavioural needs of others
• To develop the capability to analyse data and construct compelling data based proposals

Components include (subject to your business’s needs):

Consultative selling concepts, behavioural awareness, highly effective and efficient meeting preparation, verbal and non-verbal communication skills, data analysis and presentation skills, one to one presentation skills, compelling proposals and closing techniques, objection handling and conditional bargaining.

Benefits:

Significant improvement in success rates, proven ROI from the training, improved preparation skills, better 1 to 1 customer meetings, develop ways of understanding customer needs, improved customer relationships and more customers saying yes to proposals more often.

Sales Training (for Field Sales)

Purpose:

To give field-based delegates the process, knowledge and skills to successfully manage their territory and grow sustainable profitable sales with their customers.

Objectives:

• To develop the knowledge and skills needed to be a successful salesperson
• To practice the selling skills
• To learn the best process – before, during and after the sales call
• To build a plan for you to make a successful sales call

Components include (subject to your business’s needs):

The Steps of the Call, Consultative selling concepts, Behavioural awareness, Customer meeting preparation, Verbal and non-verbal communication skills, One to one presentation skills, Proposals and closing techniques, Objection handling and bargaining, Territory Management.

Benefits:

Improved in-store execution of your brands, increased levels of core brand distribution, improved preparation skills, better customer relationships, improved sales team efficiency, consistency of professional approach, increased sales results.